Marketing - Innovation through scientific promotion

To commit ourselves to the healthier and productive lives of human beings, we identified scientific promotion as a key to our success. We help people lead healthier lives with continuous learning, innovation, good ethics, and close co-operation with the doctors.

Presently, we market products in the therapeutic areas of Endocrinology, Gastroenterology, Cardiology, CNS disorders, Dermatology and Rheumatology. Our products are available across the country in 16 provinces through more than 100 distributing agents and promoted by a field force of over 100.

Our marketing division has sales and product management teams that work at high speed and efficiency. We strive to build strong relationships with healthcare professionals through regular visits and interaction. We are committed to supporting the information needs of Doctors through seminars, continuing medical education programs, and symposia.

We aggressively pursue a new product plan, and introduce at least 2 to 3 products every year. We provide periodic training to the filed staff on product features, product promotion skills, personal management, market awareness, company culture apart from the knowledge of the products we launch.

We are focused on the development, manufacture and sale of prescription pharmaceuticals. Our prescription product portfolio is continuously evolving and expanding to meet customer needs.

Current products

Cetrine (Cetirizine)
Cetrine is a selective histamine1 receptor antagonist for the treatment of allergic disorders including rhinitis, and urticaria.

Mo Ke Lin (Meloxicam)
Mo Ke Lin is a selective Cox-2 inhibitor for the treatment of osteoarthritis and rheumatoid arthritis.

Narcaricin (Benzbromarone)
Narcaricin acts by reducing tubular reabsorption of uric acid and consequently lowers serum uric acid levels. It is useful in the treatment of chronic gout and hyperuricaemia.

Le Xi Lin (Nicergoline)
Le Xi Lin is a vasoactive pharmaceutical product. It is used in the treatment of acute and chronic cerebral metabolic-vascular disorders, acute and chronic peripheral metabolic-vascular disorders and in migraines of vascular origin. It is also useful as coadjutant therapy in clinical situations accompanied by platelet hyper-aggregability & arterial tension.

Rui Su Tan (Ramipril)
Ramipril is an ACEI agent useful for the treatment of hypertension. Ramipril is first choice treatment for patients with hypertension & coexisting diabetes. It has a good protective effect on the heart, blood vessels and kidney.

Galle Donau (Natural product)
Galle Donau is a natural product that acts by stimulating the production of bile and increasing intestinal activity. It is useful in the treatment of functional disorders of the gall bladder and bile ducts, cholestasis, inflammatory disorders of the bile duct system and bile deficiency. It may also be used to enable clearer bile duct X-rays when co-administered with contrast media.

Raltiva (Fexofenadine)
Raltiva (Fexofenadine) is an antihistamine indicated for treating seasonal allergic rhinitis,  idiopathic urticaria etc. It is one of the antihistamines with the best safety profiles.

For more information about our products, please click here.

Field strength and coverage

Indicates coverage by our sales team

Total provinces covered:	18
Number of Hospitals:	800
Number of Pharmacies:	500
Number of Doctors:	5500
Number of Distributors:	100
Total field strength:	130